The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets:
- Oversee day-to-day management of campaigns and ensure brand consistency
- Using social media marketing tools to create and maintain the company’s brand
- Working with marketing professionals to develop social media marketing campaigns
- Interacting with customers and other stakeholders via the company’s social media accounts
- Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
Specialized Knowledge/Skills/Abilities:
- Professional certification in Google Analytics strongly preferred
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Education/Experience: Bachelor’s degree in business, marketing, journalism, public relations or related field is preferred. 3-5 years of social media management experience.
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