- Conducting surveys to collect data on customer satisfaction, demographics, or opinions regarding specific issues
- Reviewing data to determine patterns or trends in consumer behavior
- Determining how effectively the company is meeting customer needs based on market research data
- Creating reports based on findings from research studies to help companies make strategic decisions
- Interviewing prospective customers to gather information about their lifestyles and buying habits
- Planning and conducting focus groups to gather qualitative data on consumers’ opinions on products or services
- Identifying new markets for existing products or services
- Interviewing experts such as industry leaders or professors in relevant fields to gather research for projects
- Conducting market research on behalf of companies to gather information about trends in consumer behavior
Specialized Knowledge/Skills/Abilities:
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS OfficeSearch engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
Education/Experience: Bachelor’s degree preferred with an emphasis in in Statistics, Marketing, Business or related field.
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